List of top Questions asked in CBSE CLASS XII

State any four features of each form of business organisation identified in above.

Give the meaning of promotion as a ‘promotion strategy'. Explain any two approaches a company can use to promote its products.

‘Tech Supplies Ltd.' sells bluetooth speakers and needs to maintain a smooth supply to meet customer demand. Annual quantity of bluetooth speakers sold by the company is 2500 units. Cost of placing an order and receiving the bluetooth speakers is Rs. 50 per order. Inventory holding cost per unit is Rs. 25 per annum.

Calculate the Economic Order Quantity (EOQ) for ‘Tech Supplies Ltd.'

Reena, a young entrepreneur, noticed that urban consumers were becoming increasingly health-conscious and preferred products that were both nutritious and convenient to use. She decided to study the market to understand the trends of demand, supply and consumer preferences. The research revealed that more people are adopting health-focused diets and prefer products made from natural ingredients.

Based on this insight, Reena decided to start a business of producing ready-to-drink bottled juices extracted from the locally grown organic citrus and other fruits.

By quoting lines, identify and explain the two idea fields discussed in the above case.

Kavita owns a small restaurant in her city and is always looking for ways to stay ahead of her competitors. She makes it a point to go to her restaurant regularly as well as other restaurants and spends time watching and observing what people are eating, wearing and doing. She also talks to the customers to get inputs on what they are thinking and buying.

Quoting lines from the above para, state two ways of trend spotting being used by Kavita.

‘Selection of a product or service will depend upon many factors.' While assessing the market, an entrepreneur has to prepare details based on these factors. Explain any two such factors.

State any six reasons why a substantial number of entrepreneurs prefer to form a private company in spite of certain restrictions imposed on it under the Companies Act.

‘Swadisht', an online food delivery platform, has been in business for the last ten months. It is now planning to launch its advertising campaign ‘Bhook Lage Toh Swadisht Khao'. The campaign aims to inform and improve its brand image as a household, friendly and trustworthy service. This advertising campaign is for working professionals who often struggle with time constraints for cooking at home and also for teenagers who love ‘Swadisht' food.

Identify and state any two rules considered by ‘Swadisht' online food delivery platform, while planning to launch its advertising activity.

‘Sunshine Fabrics Ltd.' earned a net profit of Rs. 50,000 last year. The shareholders' equity is Rs. 2,50,000 and the company took a loan of Rs. 2,50,000. Interest on loan @ 10% per annum is Rs. 25,000.

Calculate Return on Equity (ROE) and Return on Investment (ROI) for 'Sunshine Fabrics Ltd.'

Give the meaning of ‘sales strategy'. Explain two basic types of sales strategies.

Explain 'Public Relations' as a tool of promotion used by companies to promote their products and services.

Read the following text carefully :

Arun runs a mid-sized bakery chain that is expanding into new cities. To manage operations smoothly, his management team needs a document that lays out production schedules, staffing requirements, raw material management, and daily operational processes. Since this document contains technical and internal information, it is not useful for outside investors or customers.

On the basis of the given information, identify and state the format of business plan discussed above.

Explain the following two steps of the process of creativity :
(i) Preparation
(ii) Verification

In the picture given in the question paper, a seminar organized by 'Hi-end-fashion Designer' to increase its sales is being depicted.

This is an example of which of the following sales promotion activities?

Customer Promotions
Business Promotions
Trade Promotions
Salesforce Promotions

The idea and opportunity assessment process involves a number of steps. Explain the next two steps after 'Product identification' that an entrepreneur should consider in this process.

Explain 'Contract Explanation' and 'Operations Manual' as main ingredients of a franchise agreement.

[For Visually Impaired Candidates only]
'A company organises sales-competitions among their salesforce and announces various prizes for the winners to increase the sales.'

This is an example of which of the following sales promotion activities?

Customer Promotions
Business Promotions
Trade Promotions
Salesforce Promotions

'Zen MotoCorp', a leading motorcycle manufacturer, requires batteries for its production units. The procurement lead time is two months and the demand during this period is expected to be 2000 batteries per month, making its reorder point at 4000 batteries. Fresh supplies should arrive just as the stock reaches zero. However, due to variability in the rate of demand (or consumption) as well as in the supply or manufacturing lead time etc., it may reach a zero stock status before the supply arrives. To cater to such variability, it decides to add 500 batteries to its reorder level. The reorder level would now be 4500 batteries. The addition of 500 batteries in the reorder point is known as:

Aditya Verma, the founder of a 'Fintech' startup, wanted to raise funds for expanding his digital lending platform. Instead of approaching the general public, he decided to directly sell securities of his company to a limited number of sophisticated investors including Life Insurance Corporation of India, General Insurance Corporation of India, and Army Group Insurance. The method of raising capital used by Aditya Verma was:

While calculating the Economic Order Quantity, it is necessary that a company should know how much the 'Inventory Carrying Cost' is and what does it include. From the following, identify the item which is not included in 'Inventory Carrying Cost':

If a company's 'cash conversion cycle' is 45 days, it implies :

Match the components of Marketing Mix given in Column I with their Meaning given in Column II. Identify the correct option from those given below:

Public issue is the most popular method of raising capital these days by entrepreneurs, which involves raising of funds directly from the public through the issue of prospectus. Which of the following is an advantage of raising funds through public issue?

Riya, a young entrepreneur, set up a venture to manufacture biodegradable food containers from agricultural waste. She first identified the features of the product, design, as well as the resources that will be needed, obtained the required resources and applied the resources to accomplish the plan by manufacturing the food containers. By doing all this, Riya has followed various elements/steps in the innovation process. The next element/step in this process is :

When a private company takes over a public company, the type of acquisition is :