Question

Who developed the "Spiral of Silence" theory of communication?

• A. Elisabeth Noelle-Neumann
• B. Marshall McLuhan
• C. Harold Lasswell
• D. Paul Lazarsfeld

Hint:

Spiral of Silence highlights the role of perceived majority opinion in shaping public expression.

Answer 1

The Correct Option is A

Concept: The Spiral of Silence theory explains how public opinion is formed and why individuals may withhold their views.
Step 1: Understanding the theory.}
It suggests that individuals are less likely to express opinions they perceive as being in the minority due to fear of isolation.
Step 2: Identifying the scholar.}
The theory was proposed by Elisabeth Noelle-Neumann, a German political scientist.
Step 3: Eliminating other options.}

• Marshall McLuhan – Known for Global Village.
• Harold Lasswell – Communication model.
• Paul Lazarsfeld – Two-step flow theory.