Question:

Which of the following functions are performed by corporate PR Departments?
A. Development of public relations policy
B. Preparation of statements and press releases
C. Maintain liaisons with government units
D. Preparing and publishing in-house magazines
Choose the correct answer from the options given below:

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PR operates on two fronts: external (media releases, government liaison) and internal (house journals, policy development).
All listed statements represent authentic corporate PR responsibilities.
Updated On: Sep 14, 2026
  • A, B and D only
  • A, B and C only
  • A, B, C and D
  • B, C and D only
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The Correct Option is C

Solution and Explanation

Concept:
Corporate Public Relations (PR) is a strategic management function that builds and sustains positive relations and mutual goodwill between an organisation and its various internal and external stakeholders.

Step 1: Analyzing Policy Formulation (A):

PR departments assist corporate leadership in formulating public relations policies, corporate codes of conduct, and crisis communication guidelines.
Hence, statement A is a primary function.

Step 2: Analyzing Media Relations (B):

PR professionals draft official press releases, organize press conferences, and disseminate factual statements to journalists and media outlets to maintain transparency.
Hence, statement B is an essential function.

Step 3: Analyzing Government and Community Liaison (C):

Corporations must comply with public regulations, legal statutes, and public interest norms.
PR departments maintain liaison with government bodies, legislative units, and civic authorities.
Hence, statement C is a recognized PR role.

Step 4: Analyzing Internal Communications (D):

Internal PR fosters employee morale and corporate identity by designing, editing, and publishing in-house magazines, newsletters, and annual reports.
Hence, statement D is a standard PR activity.

Step 5: Synthesizing the Evaluation:

All four functions (A, B, C, and D) fall squarely within the scope of corporate PR operations.
Final Answer:
Therefore, the correct answer is (C) A, B, C and D.
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