- Objectives of Informative Advertising:
1. Communicate customer value to educate the audience.
2. Announce new product launches to increase awareness.
3. Explain product functionalities to build trust.
4. Maintain customer relationships through consistent information.
Match the following committees with their mandates in List I and List II: 
| List I (Advertising Media) | List II (Limitations) |
|---|---|
| (A) Newspapers | Relatively high cost per exposure |
| (B) Direct mail | Creative limitations |
| (C) Radio | Short life |
| (D) Outdoor | Fragmented audiences |