Question

Which of the following are the external micro environmental factors of a company? A. Suppliers
B. Competitors
C. Demographic
D. Public
E. Customers

• A. A, B, C and D only
• B. A, B, C and E only
• C. A, B, D and E only
• D. A, B, C, D and E

Hint:

Logic Tip: Suppliers, competitors, customers, and public directly affect company operations, so they belong to micro environment.

Answer 1

The Correct Option is C

Step 1:
Micro environmental factors are forces close to the company affecting its ability to serve customers.

Step 2:
These include:
• Suppliers
• Competitors
• Customers
• Public

Step 3:
Demographic environment belongs to macro environment, not micro environment. Thus: \[ C = \text{Incorrect} \]

Step 4:
Correct factors are: \[ A,\; B,\; D,\; E \] Hence, the correct answer is: \[ \boxed{\text{(3) A, B, D and E only}} \]