Question

Which element of marketing mix is concerned with physical distribution and storage of goods?

• A. Product
• B. Price
• C. Promotion
• D. Place

Hint:

“Place” means getting the product to the customer at the right place and right time.

Answer 1

The Correct Option is D

Concept: Marketing mix consists of four important elements called the 4Ps: \[ \text{Product, Price, Place, Promotion} \]

Step 1: Understanding “Place”.
Place refers to activities involved in making goods available to customers. It includes:

• Transportation
• Warehousing
• Inventory management
• Distribution channels

Step 2: Evaluating the options.
(A) Product relates to design and quality.
(B) Price relates to pricing decisions.
(C) Promotion relates to advertising and sales promotion.
(D) Place relates to distribution and storage.

Step 3: Final conclusion.
Hence: \[ \boxed{\text{(D) Place}} \]