Concept:
Viral marketing is a modern digital marketing strategy that spreads information rapidly through networks.
Step 1: Definition.
Viral marketing is a technique where marketing messages are shared rapidly from person to person through social media, emails, and online platforms.
Step 2: Features.
- Relies on social sharing
- Low cost but wide reach
- Fast spread like a “virus”
Step 3: Examples.
Online campaigns, memes, and promotional videos that become widely popular.
Step 4: Conclusion.
Thus, viral marketing is an effective strategy for reaching a large audience quickly through digital sharing.