Concept:
Green marketing refers to marketing activities that promote environmentally safe and sustainable products.
Step 1: Definition.
Green marketing is the process of designing, promoting, and selling products that are environmentally friendly and do not harm the ecosystem.
Step 2: Key features.
- Use of eco-friendly raw materials
- Reduction of pollution and waste
- Promotion of sustainable consumption
Step 3: Conclusion.
Thus, green marketing focuses on protecting the environment while satisfying consumer needs.