Question:

What is green marketing?

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Remember: Green marketing = Eco-friendly products + Sustainability.
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Solution and Explanation

Concept: Green marketing refers to marketing activities that promote environmentally safe and sustainable products.
Step 1: Definition.
Green marketing is the process of designing, promoting, and selling products that are environmentally friendly and do not harm the ecosystem.
Step 2: Key features.
  • Use of eco-friendly raw materials
  • Reduction of pollution and waste
  • Promotion of sustainable consumption

Step 3: Conclusion.
Thus, green marketing focuses on protecting the environment while satisfying consumer needs.
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