In the context of Home Science, a campaign uses a combination of different communication methods and materials about a theme for a predefined period of time. A campaign is designed to raise awareness, inform, or influence a specific audience about certain topics or themes through structured and coordinated efforts.
Unlike individual communication methods such as a radio programme or a newsletter, which are singular forms of communication, a campaign integrates multiple channels. These can include media broadcasts, printed materials, interpersonal communication, and digital platforms. The goal is to reinforce the message through varied sources, making the communication more effective.
Furthermore, campaigns are often time-bound and strategic, focusing on achieving specific objectives, such as changing attitudes or behaviors, within a set timeframe.
A campaign typically uses a combination of different communication methods (such as advertising, social media, and public outreach) and materials, all revolving around a common theme for a specific, predefined period of time.
The correct answer to the question in the image is (D) Campaign.
| List-I (Medium of Communication) | List-II (Development Communication Initiatives) |
| (A) Educational Satellite | (I) Project Village Chhatera |
| (B) Television | (II) Sustainable Access in Rural India |
| (C) ICTs | (III) Kyunki Jeena Isi Ka Nam Hai |
| (D) Print Media | (IV) EDUSAT |
Select the statements that are CORRECT regarding patterns of biodiversity.
Which of the following hormone is not produced by placenta ?
List - I | List - II | ||
| A | Streptokinase | I | Blood-Cholestrol lowering agents |
| B | Cyclosporin | II | Clot Buster |
| C | Statins | III | Propionibacterium sharmanii |
| D | Swiss Cheese | IV | Immuno suppressive agent |
Which of the following option determines percolation and water holding capacity of soils ?