Concept:
This problem relies on knowing the standard exact trigonometric values for $36^{\circ}$ and $72^{\circ}$ (or $18^{\circ}$). The key values are:
$$\cos 36^{\circ} = \frac{\sqrt{5}+1}{4}$$
$$\cos 72^{\circ} = \sin 18^{\circ} = \frac{\sqrt{5}-1}{4}$$
Step 1: Substitute the exact values into the expression.
We need to evaluate $4 \cos 36^{\circ} \cos 72^{\circ}$.
Substitute the known values:
$$= 4 \left( \frac{\sqrt{5}+1}{4} \right) \left( \frac{\sqrt{5}-1}{4} \right)$$
Step 2: Simplify the product of the fractions.
Factor out the denominators:
$$= 4 \cdot \frac{(\sqrt{5}+1)(\sqrt{5}-1)}{16}$$
Step 3: Apply the difference of squares formula.
The numerator is in the form $(a+b)(a-b) = a^2 - b^2$, where $a = \sqrt{5}$ and $b = 1$:
$$(\sqrt{5})^2 - (1)^2 = 5 - 1 = 4$$
Step 4: Calculate the final value.
Substitute the simplified numerator back into the expression:
$$= 4 \cdot \frac{4}{16}$$
$$= \frac{16}{16} = 1$$