Step 1: Concept
Post industrial societies refer to a stage in societal development characterized by the dominance of information and services over manufacturing. This concept emerged as an extension of traditional industrial sociology, focusing on the shift from production-based economies to knowledge-based ones.
Step 2: Meaning
The term 'post-industrial society' signifies a significant transformation in economic and social structures where information processing and service provision become central rather than goods production.
Step 3: Analysis
To determine which sociologist first postulated the concept of post-industrial societies, we need to examine each option:
A) Erving Goffman - Known for his work on symbolic interactionism and dramaturgical analysis. His contributions are more focused on social interactions in everyday life rather than societal structures.
B) Neil Postman - An author who critiqued the impact of media on culture, but he did not originate the concept of post-industrial societies.
C) Daniel Bell - In his 1973 book "The Coming of Post-Industrial Society," Bell introduced and extensively discussed the idea of a post-industrial society. His work laid down the theoretical framework for understanding this new phase in societal development, making him the correct answer.
D) Henry Jenkins - Known for his work on media studies and participatory culture, but he did not introduce the concept of post-industrial societies.
Step 4: Conclusion
Daniel Bell was the first to postulate the term 'post-industrial society' through his influential book "The Coming of Post-Industrial Society."
Final Answer: (C)