Step 1: Recall the photopigments present in the retina.
The photopigment visual purple is
\[
\boxed{\text{Rhodopsin}}
\]
which is present in the rod cells of the retina.
Step 2: Eliminate the remaining options.
\[
\begin{aligned}
\text{Cones} &\rightarrow \text{Contain iodopsin (photopsin)}
\text{Choroid} &\rightarrow \text{Vascular pigmented layer of the eye}
\text{Iris} &\rightarrow \text{Controls the size of the pupil}
\end{aligned}
\]
Step 3: Choose the correct option.
Hence,
\[
\boxed{(A)}
\]
is the correct answer.