Step 1: Understanding the Question:
The question tests a core concept from the Nature/Principles of Management syllabus.
Step 2: Identifying the correct option:
Modern financial management theory holds Wealth Maximisation (maximising the market value of the firm's shares/shareholders' wealth) as the primary objective, since it accounts for the time value of money and risk — unlike profit maximisation, which ignores both.
Step 3: Why (A) Profit maximisation is incorrect:
This is the traditional/older objective, criticised for ignoring time value of money and risk — modern theory prefers wealth maximisation.
Step 3: Why (C) Sales maximisation is incorrect:
Sales maximisation is not the primary financial-management objective; it may be a marketing goal.
Step 3: Why (D) Cost minimisation is incorrect:
Cost minimisation is one operational concern, not the overarching objective of financial management.
Final Answer:
Wealth maximisation