Question

The "Incredible India" campaign was proposed by whom?

• A. Jagdish Mukhi
• B. Manohar Parekar
• C. Amitabh Kant
• D. Amit Sen

Hint:

Amitabh Kant is often called the "brand maker" of Indian tourism for his roles in both "Incredible India" and "God's Own Country" (Kerala).

Answer 1

The Correct Option is C

Concept: "Incredible India" is the name of an international marketing campaign initiated by the Government of India to promote tourism in India to a global audience.

Step 1: The Origin of the Campaign.
The campaign was officially launched in 2002. It aimed to project India as a high-end, multi-faceted tourist destination.

Step 2: The Architect of the Brand.
The conceptualization and proposal for the "Incredible India" brand is widely credited to Amitabh Kant. At the time, he was serving as the Joint Secretary in the Ministry of Tourism.

Step 3: Legacy.
The campaign is considered one of the most successful branding exercises for any country, significantly increasing foreign tourist arrivals in the following decade.