Question:

Sales organisation involves transfer of goods on terms satisfactory to both the marketer and __________.

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A sale has two sides. One is the marketer, so name the other party who receives the goods.
Updated On: Oct 19, 2026
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Solution and Explanation

Step 1: Recall the definition:
Sales organisation is the process of making goods move from the seller to the buyer. The exchange must suit both sides.

Step 2: Find the two parties:
One party is the marketer, who sells the goods. The other party is the customer (buyer or consumer), who pays and uses the goods.

Step 3: Complete the sentence:
The sentence becomes: Sales organisation involves transfer of goods on terms satisfactory to both the marketer and the customer.
This shows that a sale is fair only when both sides gain.

Final Answer:
The missing word is customer (the buyer).
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