Question

Rhetorical approach to media focusses on how signs or texts create meaning and influence audiences. Media aesthetics is frequently ignored by Rhetorical Scholars because it is seen as involving purely subjective judgements and tastes.

• A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
• B. Both (A) and (R) are correct but (R) is not the correct explanation of (A)
• C. (A) is correct but (R) is not correct
• D. (A) is not correct but (R) is correct

Hint:

When analyzing such questions, ensure that you understand the individual meanings and implications of each statement before determining their logical relationships.

Answer 1

The Correct Option is B

Step 1: Concept
The rhetorical approach in media studies examines how signs or texts create meaning and influence audiences. Media aesthetics, on the other hand, deals with the visual, auditory, and sensory aspects of media content, often involving subjective judgements about beauty, style, and taste.

Step 2: Meaning
Rhetorical scholars might overlook media aesthetics because they consider it too subjective to be a reliable basis for analysis in their field. However, this does not mean that both statements can coexist without one explaining the other.

Step 3: Analysis
Statement (A) asserts that rhetorical approach focuses on how signs or texts create meaning and influence audiences. This is accurate as per the definition of rhetoric in media studies. Statement (R) claims that media aesthetics is frequently ignored by rhetorical scholars due to its subjective nature. While this statement is also true, it does not serve as an explanation for why the rhetorical approach focuses on signs and texts. Both statements are correct individually but do not imply one as a reason or explanation of the other. Therefore, option B correctly identifies that both (A) and (R) are correct but (R) is not the correct explanation of (A).

Step 4: Conclusion
The correct answer is B because it acknowledges the accuracy of both statements without establishing a causal relationship between them. Final Answer: (B)