Question

Match List I with List II

LIST I	LIST II
A. Production concept	II. Quantity of product
B. Product concept	IV. Quality of product
C. Selling concept	III. Aggressive selling techniques
D. Marketing concept	I. Satisfaction of customer needs

• A. A-I, B-II, C-III, D-IV
• B. A-II, B-IV, C-III, D-I
• C. A-III, B-IV, C-II, D-I
• D. A-IV, B-I, C-II, D-I

Hint:

Understanding marketing concepts helps in matching them with the correct business strategies. Review the key characteristics of each concept for better clarity.

Answer 1

The Correct Option is A

In marketing concepts: - The Production concept (A) focuses on satisfying customer needs, which is related to I.
- The Product concept (B) emphasizes the quantity of product, corresponding to II.
- The Selling concept (C) is focused on aggressive selling techniques, hence matching III.
- The Marketing concept (D) addresses the quality of product, which aligns with IV.