Question

Match List - I with List - II:

• A. A-I, B-III, C-IV, D-II
• B. A-I, B-III, C-II, D-IV
• C. A-III, B-I, C-IV, D-II
• D. A-II, B-III, C-I, D-IV

Hint:

Logic Tip: A brand name identifies the product (Dabur Honey), whereas the trade name identifies the company (Dabur).

Answer 1

The Correct Option is C

Step 1: Understanding the Question:

• We must match each marketing term in List - I with its example or description in List - II.

Step 2: Detailed Explanation:

• A. Brand Name (Product) refers to the name of the specific product, e.g. Dabur Honey, so A matches III.
• B. Trade Name is the name of the company or business firm, e.g. Dabur, so B matches I.
• C. Brand equity is the effect the brand name has on customer response to the product, so C matches IV.
• D. Slogan is a catch phrase such as "Zindagi ke sath bhi, zindagi ke baad bhi", so D matches II.
• Correct matching: A-III, B-I, C-IV, D-II.

Step 3: Final Answer:
The correct option is (C) A-III, B-I, C-IV, D-II.