Using the formulas for permutations and combinations:
\[
_nP_r = \frac{n!}{(n-r)!} = 480
\]
\[
_nC_r = \frac{n!}{r!(n-r)!} = 20
\]
Dividing the first equation by the second:
\[
\frac{_nP_r}{_nC_r} = \frac{\frac{n!}{(n-r)!}}{\frac{n!}{r!(n-r)!}} = r!
\]
\[
\frac{480}{20} = r! \implies r! = 24
\]
Since \( 4! = 24 \), we conclude:
\[
r = 4
\]