Via the photon energy-momentum relation.
For electromagnetic radiation, each photon's energy and momentum are linked by \( E = pc \), so momentum is energy divided by \( c \).
Summing this over all the photons striking a surface per unit area per unit time, the energy flux \( U \) converts to a momentum flux of \( p = U/c \).
For a surface that absorbs the light completely without reflecting it, this full amount \( U/c \) is delivered as momentum (a reflecting surface would instead receive twice this, \( 2U/c \), since the light's momentum reverses direction).