Question:

Identify the correct sequence of steps in extension teaching.
(A) Desire
(B) Conviction
(C) Interest
(D) Attention (E) Satisfaction (F) Action. Choose the correct answer from the options given below.

Show Hint

Remember the classic acronym "A-I-D-C-A-S" to quickly order these steps: Attention, Interest, Desire, Conviction, Action, Satisfaction.
  • (C), (B), (A), (D), (F), (E)
  • (D), (C), (A), (B), (F), (E)
  • (D), (C), (B), (A), (F), (E)
  • (A), (C), (E), (F), (B), (D)
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The Correct Option is B

Solution and Explanation

Step 1: Understanding the Concept:
Agricultural extension teaching is a structured process designed to help farmers learn about and adopt new technologies and improved practices.
To guide learners effectively through this process, extension workers use a classic model known as the AIDCAS formula, which outlines the psychological stages of learning and adoption.

Step 2: Detailed Explanation:

The correct sequence of steps in the extension teaching and adoption process is:
1. Attention (D):
The first step is to make the farmer aware of the new technology or practice, capturing their attention.
2. Interest (C):
Once attention is captured, the extension worker provides relevant information to generate interest in how the technology works.
3. Desire (A):
The farmer begins to see how the technology could benefit their own operation, creating a desire to adopt the practice.
4. Conviction (B):
The extension worker provides proof of success (e.g., through result demonstrations), convincing the farmer that the technology is practical and effective.
5. Action (F):
The farmer takes action by implementing the new practice on their own farm.
6. Satisfaction (E):
If the practice produces good results, the farmer feels satisfied, leading to long-term adoption and further recommendations to neighbors.
This sequence corresponds to the order: (D), (C), (A), (B), (F), (E), which matches Option 2.

Step 3: Final Answer:

The correct sequence of extension teaching steps is Attention, Interest, Desire, Conviction, Action, and Satisfaction.
This corresponds to Option 2.
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