Question

Given below are two statements : one is labelled as
Assertion (A) and the other is labelled as Reason (R).
Assertion (A): After the World War II, British advertising agencies came to India and made advertising a lot common in Indi
A. British advertising agencies had not focused on India before WW II.
Reason (R): Indian businessmen bought the British ad agencies' Indian offices after liberation in 1947.
In the light of the above statements, choose the most appropriate answer from the options given below :

• A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
• B. Both (A) and (R) are correct but (R) is not the correct explanation of (A)
• C. (A) is correct but (R) is not correct
• D. (A) is not correct but (R) is correct

Hint:

Advertising in India expanded rapidly after World War II, while Indian ownership of advertising agencies increased after independence in 1947.

Answer 1

The Correct Option is B

Concept: The growth of advertising in India accelerated significantly during and after the colonial period, especially around World War II and Indian independence. British advertising agencies expanded operations in India due to:
• Growing trade and industrialization
• Expanding consumer markets
• Increased urban communication needs After independence in 1947, Indian businessmen and entrepreneurs gradually took control of many advertising businesses and transformed the Indian advertising industry.

Step 1: Understanding Assertion (A). Assertion (A) states that:
• British advertising agencies expanded in India after World War II
• Advertising became more widespread during this period
• Before World War II, India was not a major focus for British agencies This statement is historically correct. The economic and industrial changes after the war increased commercial activity and advertising opportunities in India.

Step 2: Understanding Reason (R). Reason (R) states that Indian businessmen purchased the Indian offices of British advertising agencies after independence in 1947. This statement is also correct because:
• Indian ownership in advertising increased after independence
• Local entrepreneurs started managing advertising operations
• Indian advertising gradually became more indigenous

Step 3: Checking whether Reason explains Assertion. Although both statements are correct:
• The purchase of British agency offices after independence does not directly explain why British agencies became active in India after World War II
• The Reason refers to a later historical development Thus, Reason is not the correct explanation of Assertion. Final Conclusion: Both Assertion and Reason are correct, but Reason is not the correct explanation of Assertion. Therefore, the correct option is: \[ \boxed{(2)} \]