Question

Given below are two statements : one is labelled as
Assertion (A) and the other is labelled as Reason (R).
Assertion (A): A fundamental distinction between the “commercial” and “artistic poster” was the basis both for consecrating the poster as an art and also for establishing its importance for graphic design.
Reason (R): Graphic design has poster design as an important part but is not considered art in true sense by a lot of thinkers.
In the light of the above statements, choose the most appropriate answer from the options given below :

• A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
• B. Both (A) and (R) are correct but (R) is not the correct explanation of (A)
• C. (A) is correct but (R) is not correct
• D. (A) is not correct but (R) is correct

Hint:

Poster design bridges art and communication. The distinction between artistic and commercial posters helped posters gain recognition as an important form of graphic design.

Answer 1

The Correct Option is A

Concept: Poster design occupies a unique position between fine art and commercial communication. Throughout the history of graphic design, posters have been used not only for advertising and public communication but also as artistic expressions. A distinction gradually developed between:
• Commercial posters used for promotion and advertising
• Artistic posters created with aesthetic and creative intent This distinction helped establish poster design as an important field within graphic design.

Step 1: Understanding Assertion (A). Assertion (A) states that the distinction between commercial posters and artistic posters helped:
• Establish posters as an art form
• Increase the importance of poster design in graphic design This statement is correct. Historically:
• Posters were initially viewed mainly as advertising tools
• Later, artists and designers elevated poster-making into an artistic discipline
• Artistic poster movements emerged in Europe and elsewhere Thus, the distinction became important in design history.

Step 2: Understanding Reason (R). Reason (R) states that poster design is an important part of graphic design but many thinkers do not fully consider graphic design as pure fine art. This statement is also correct because:
• Graphic design often serves commercial purposes
• Fine art traditionally focuses on personal artistic expression
• Some critics separate functional design from fine arts This debate contributed to the distinction between artistic and commercial posters.

Step 3: Checking whether Reason explains Assertion. The Reason directly explains why the distinction became necessary. Because graphic design was often viewed as commercial rather than artistic:
• Designers differentiated artistic posters from commercial posters
• This helped posters gain artistic recognition
• Poster design earned importance in visual communication studies Therefore, Reason correctly explains Assertion. Final Conclusion: Both Assertion and Reason are correct, and Reason correctly explains Assertion. Therefore, the correct option is: \[ \boxed{(1)} \]