Step 1: Meaning of motivation:
Motivation is the inner drive that pushes a person to act in a certain way to reach a goal. The word comes from 'motive', which means a reason to act.
Step 2: Definition in sales:
Motivation is the process of stimulating salespersons to work willingly and with full effort for the goals of the firm.
A motivated salesperson works hard even when no one is watching.
Step 3: Types of motivation:
Financial motivation uses salary, commission and bonus.
Non-financial motivation uses praise, awards, promotion and a good work environment.
Final Answer:
Motivation is the force that urges salespersons to give their best effort to achieve sales goals.