Question

Arrange the communication model as per Rogers and Shoemaker 1971. A. Source, B. Effect, C. Receiver, D. Message, E. Channel.

• A. A, D, E, C, B
• B. D, E, A, B, C
• C. A, B, E, C, D
• D. B, C, A, E, D

Hint:

Basic communication sequence is source, message, channel, receiver and effect.

Answer 1

The Correct Option is A

Concept:
Communication is the process of transferring information from one person or source to another receiver through a channel.

Step 1: Source.
Communication begins with the source. \[ \text{First step}=A \]

Step 2: Message.
The source prepares the message. \[ \text{Second step}=D \]

Step 3: Channel.
The message is sent through a channel. \[ \text{Third step}=E \]

Step 4: Receiver.
The receiver receives and interprets the message. \[ \text{Fourth step}=C \]

Step 5: Effect.
Finally, communication produces an effect or response. \[ \text{Fifth step}=B \] Thus, the sequence is: \[ A,D,E,C,B \] \[ \therefore \text{Correct Answer is (A)} \]