Given below are two statements, one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Milk is heated to high temperature (90--95$^{\circ}$C) prior to coagulation during paneer preparation.
Reason R: It imparts desirable cooked flavour in paneer, enhances shelf life of paneer, helps in rapid isoelectric precipitation, helps to develop typical body and texture attribute of paneer.
In light of the above statements, choose the most appropriate answer from the options given below