Question:
Who said that - the sole purpose of communication is to influence people. The persuasive function of communication, i.e., to induce people, is extremely important for extension in changing their behaviour.
Who said that - the sole purpose of communication is to influence people. The persuasive function of communication, i.e., to induce people, is extremely important for extension in changing their behaviour.
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Exam Tip:
Leagans: Emphasized the persuasive function of communication in extension.
Rogers and Shoemakers: Diffusions of Innovations.
Berlo: SMCR model.
Aristotle: Rhetoric and basic communication model.
Leagans: Emphasized the persuasive function of communication in extension.
Rogers and Shoemakers: Diffusions of Innovations.
Berlo: SMCR model.
Aristotle: Rhetoric and basic communication model.
Updated On: Aug 27, 2026
- Aristotle
- Leagans
- Berlo
- Rogers and Shoemakers
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The Correct Option is B
Solution and Explanation
Step 1: Understanding the Concept:
This question tests knowledge of key contributors to the field of communication and extension education. It asks to identify the scholar who emphasized the persuasive function of communication.
Step 2: Analyzing the Statement:
The statement emphasizes that the "sole purpose of communication is to influence people" and that the persuasive function is "extremely important for extension in changing their behaviour."
This perspective focuses on communication as a tool for behavioral change.
Step 3: Identifying the Scholar:
• (A) Aristotle: A Greek philosopher who gave the basic model of communication (Speaker, Speech, Audience). He focused on rhetoric and persuasion but not specifically on extension.
• (B) Leagans: J. Paul Leagans is a well-known extension educator. He emphasized the importance of communication in extension work and its role in influencing and changing people's behavior. His work on the communication process and its application to extension is widely cited.
• (C) Berlo: David Berlo developed the SMCR model of communication (Source-Message-Channel-Receiver). He focused on the process of communication but not specifically on extension.
• (D) Rogers and Shoemakers: Everett Rogers and F. Floyd Shoemaker are known for their work on the diffusion of innovations and the adoption process. They focused on how new ideas spread and are adopted. Among these, Leagans is most closely associated with the idea that the primary purpose of communication in extension is to persuade and influence behavior.
Step 4: Final Answer:
The statement was said by Leagans. Therefore, option (B) is correct.
This question tests knowledge of key contributors to the field of communication and extension education. It asks to identify the scholar who emphasized the persuasive function of communication.
Step 2: Analyzing the Statement:
The statement emphasizes that the "sole purpose of communication is to influence people" and that the persuasive function is "extremely important for extension in changing their behaviour."
This perspective focuses on communication as a tool for behavioral change.
Step 3: Identifying the Scholar:
• (A) Aristotle: A Greek philosopher who gave the basic model of communication (Speaker, Speech, Audience). He focused on rhetoric and persuasion but not specifically on extension.
• (B) Leagans: J. Paul Leagans is a well-known extension educator. He emphasized the importance of communication in extension work and its role in influencing and changing people's behavior. His work on the communication process and its application to extension is widely cited.
• (C) Berlo: David Berlo developed the SMCR model of communication (Source-Message-Channel-Receiver). He focused on the process of communication but not specifically on extension.
• (D) Rogers and Shoemakers: Everett Rogers and F. Floyd Shoemaker are known for their work on the diffusion of innovations and the adoption process. They focused on how new ideas spread and are adopted. Among these, Leagans is most closely associated with the idea that the primary purpose of communication in extension is to persuade and influence behavior.
Step 4: Final Answer:
The statement was said by Leagans. Therefore, option (B) is correct.
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