Step 1: Understanding the Concept:
Richard Mayer's Cognitive Theory of Multimedia Learning (CTML) outlines principles for designing effective multimedia presentations.
These principles are designed to align with how the human brain processes visual and auditory information.
Step 2: Detailed Explanation:
Let us match the principles in List-I with their corresponding definitions in List-II:
- (A). Multimedia effect (Multimedia Principle):
This principle states that people learn better from words and pictures combined than from words alone.
Therefore, we should (III) Add pictures to words.
- (B). Contiguity effect (Contiguity Principle):
This principle states that people learn better when corresponding words and pictures are placed near each other on the page or screen (Spatial Contiguity) or presented at the same time (Temporal Contiguity).
Therefore, we should (I) Place word near corresponding picture.
- (C). Personalization (Personalization Principle):
This principle states that people learn better from multimedia presentations when the language used is in an informal, conversational style rather than a formal, academic tone.
Therefore, we should (IV) Use conversational style for words.
- (D). Coherence effect (Coherence Principle):
This principle states that people learn better when extraneous words, pictures, and sounds are excluded rather than included.
Therefore, we should (II) Eliminate extraneous words and pictures to prevent cognitive overload.
Thus, the correct matching is: (A) - (III), (B) - (I), (C) - (IV), (D) - (II).
Step 3: Final Answer:
The correct option is (A).