Question:
Who has given the concept of 4P's of Marketing?
Who has given the concept of 4P's of Marketing?
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Remember: 4P's = McCarthy, 4C's = Customer-centric approach.
Updated On: Jan 17, 2026
- Philip Kotler
- E.J. McCarthy
- William J. Stanton
- Theodore Levitt
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The Correct Option is B
Solution and Explanation
Step 1: Recall marketing history.
The concept of 4P's (Product, Price, Place, Promotion) was introduced by E.J. McCarthy
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