Question:

Who among the following facilitates conversion of inspiration into design, uses technology to conceptualise and address the planning, production, promotion and distribution of products in the fashion industry, to meet the needs and demands of a consumer?

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The role described covers design-to-consumer planning, production, promotion and distribution, which is the merchandiser role.
Updated On: Oct 1, 2026
  • Fashion Retailer
  • Fashion Designer
  • Fashion Exporter
  • Fashion Merchandiser
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The Correct Option is D

Solution and Explanation

Step 1: Understanding the Question:
We must name the person who turns inspiration into a design and also plans production, promotion and distribution so that consumer demand is met.

Step 2: Check option (1) Fashion Retailer:
A retailer only sells finished products to consumers. It does not plan production.

Step 3: Check option (2) Fashion Designer:
A designer creates the designs. The wider planning of production, promotion and distribution is not the designer's main role.

Step 4: Check option (3) Fashion Exporter:
An exporter sells goods to other countries. It does not convert inspiration into design.

Step 5: Check option (4) Fashion Merchandiser:
A merchandiser links design to consumer demand and manages planning, production, promotion and distribution. This matches the description and is the NTA key answer.

Final Answer:
The person described is the Fashion Merchandiser, which is option 4. \[ \boxed{\text{Fashion Merchandiser}} \]
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