Question

Which theory suggests that media has a direct, immediate, and powerful effect on its audience?

• A. Uses and Gratifications Theory
• B. Agenda Setting Theory
• C. Hypodermic Needle Theory
• D. Cultivation Theory

Hint:

Hypodermic Needle Theory is also known as the "Magic Bullet Theory".

Answer 1

The Correct Option is C

Concept: Media effect theories explain how media influences audiences. Some theories suggest strong and immediate impacts.
Step 1: Understanding the theory.}
The Hypodermic Needle Theory proposes that media messages are directly "injected" into the audience, leading to immediate and uniform effects.
Step 2: Nature of impact.}
It assumes audiences are passive and easily influenced.
Step 3: Eliminating other options.}

• Uses and Gratifications – Audience is active.
• Agenda Setting – Media influences what people think about.
• Cultivation Theory – Long-term gradual effects.