Question

Which of the followings is the correct sequence of steps in extension teaching

• A. Desire, Interest, Action, Satisfaction, Attention and Conviction
• B. Attention, Interest, Desire, Action, Satisfaction and Conviction
• C. Conviction, Attention, Satisfaction, Action and Desire
• D. Attention, Interest, Desire, Conviction, Action and Satisfaction

Hint:

Simply memorize the acronym AIDCAS to answer any question about the steps of extension teaching:
Attention, Interest, Desire, Conviction, Action, Satisfaction.

Answer 1

The Correct Option is D

Step 1: Understanding the Concept:
Extension teaching is a deliberate, structured process designed to guide a learner through several psychological stages to adopt a new technology or practice.
Wilson and Gallup formulated these stages into a well-known sequential acronym: AIDCAS.

Step 2: Detailed Explanation:
The AIDCAS model outlines the six essential steps of the extension teaching-learning process in chronological order:
1.Attention (A): The first step is to make the farmer or target learner aware of the new practice or technology, capturing their attention.
2.Interest (I): Once attention is captured, the extension worker must provide more information to generate active interest in the technology.
3.Desire (D): The extension worker must appeal to the learner's needs, creating a personal desire to adopt the practice.
4.Conviction (C): The learner must be convinced of the utility and feasibility of the technology on their own farm (often achieved through result demonstrations).
5.Action (A): The learner puts the conviction into practice by trying or adopting the new technology.
6.Satisfaction (S): If the practice yields positive results, the farmer achieves satisfaction, which reinforces the permanent adoption of the technology.
Looking at the options, only Option (D) lists these steps in the correct AIDCAS sequence.

Step 3: Final Answer:
The correct sequence of steps in extension teaching is Attention, Interest, Desire, Conviction, Action, and Satisfaction.