Concept:
Naturalistic fallacy is an important idea in meta-ethics.
It refers to the mistake of defining moral terms such as “good” in terms of natural properties such as pleasure, desire or usefulness.
Step 1: Understand naturalistic fallacy.
If someone says:
\[
\text{Good} = \text{pleasant}
\]
or
\[
\text{Good} = \text{desired}
\]
then according to Moore, they are wrongly reducing “good” to a natural property.
Step 2: Identify Moore's position.
G. E. Moore argued that “good” is a simple and indefinable quality.
It cannot be reduced to any natural property.
Step 3: Connect with the question.
The thinker who identified the naturalistic fallacy was:
\[
\text{G. E. Moore}
\]
Hence:
\[
\boxed{\text{G. E. Moore}}
\]