Which of the following is a personal localite source of communication?
Show Hint
- Extension agent
- Fellow farmer
- Agriculture development officer
- Television
The Correct Option is B
Solution and Explanation
Communication channels and sources in agricultural extension are classified into four main categories based on personal contact and geographic origin: personal localite, personal cosmopolite, impersonal localite, and impersonal cosmopolite.
Step 3: Detailed Explanation:
Let us analyze the definitions of these categories:
Personal Localite: Sources that belong to the receiver's own social system (local area) and involve face-to-face contact. Examples include neighbors, friends, relatives, and fellow farmers.
Personal Cosmopolite: Sources that originate from outside the receiver's local social system but involve direct face-to-face contact. Examples include extension agents and agricultural development officers.
Impersonal Localite: Mass media or printed materials produced and distributed strictly within the local community.
Impersonal Cosmopolite: Mass media or sources from outside the local social system that do not involve personal, face-to-face contact. Examples include television, radio, and national newspapers.
Therefore, a fellow farmer is classified as a personal localite source because they reside within the same community and interact directly with their peers.
Step 4: Final Answer:
The personal localite source of communication is a Fellow farmer, corresponding to option (B).
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