Important feature of e-Chaupal is:
Show Hint
By adding an "e-" (electronic) component, ITC transformed this social space into a digital hub for e-commerce and information sharing.
- Face-to-face Communication
- Crop specific internet resources
- Field Trip
- Coffee Cafe
The Correct Option is B
Solution and Explanation
Information and Communication Technology (ICT) initiatives in agriculture use digital platforms to share scientific farming practices and market prices with farmers.
These tools reduce information gaps and transaction costs in rural supply chains.
Step 2: Detailed Explanation:
The e-Chaupal initiative was launched in June 2000 by ITC Limited.
It is one of India's most successful private-sector ICT initiatives for rural development:
- The program sets up internet-connected computers (kiosks called e-Chaupals) in villages, managed by a trained local farmer called a "Sanchalak."
- A key feature of e-Chaupal is providing crop-specific internet resources directly to farmers in their local language.
- Through this digital platform, farmers can access localized, real-time information on daily market prices (mandi rates), weather forecasts, and scientific farming practices tailored to their specific crops (such as soybean, wheat, or coffee).
- This access allows small farmers to make informed decisions about when to sell their crops, improving their bargaining power and reducing their dependence on traditional middle-men.
- Let us evaluate the other options:
- Face-to-face communication (A) and field trips (C) are traditional, non-digital extension methods.
- Coffee Cafe (D) is a commercial retail concept, unrelated to the core agricultural functions of e-Chaupal.
Therefore, the defining feature of e-Chaupal is its digital crop-specific internet resources.
Step 3: Final Answer:
The important feature of e-Chaupal is crop-specific internet resources, matching Option (B).
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