Step 1: Concept
Electronegativity is the tendency to attract electrons in a bond.
Step 2: Trend
In a group (Alkali metals), electronegativity decreases as we go down the group.
Step 3: Analysis
Order: $Li > Na > K > Rb$.
Step 4: Conclusion
Lithium ($Li$) has the highest value among the given options.
Final Answer: (A)