Question

Which of the following are the elements in the communication model of Berlo (1960)?
(A) Source
(B) Message
(C) Signal
(D) Receiver
(E) Effect
Choose the correct answer from the options given below:

• A. (A), (B) and (D) only
• B. (A), (B), (C) and (D) only
• C. (B) and (C) only
• D. (D) and (E) only

Hint:

Berlo's model is easily remembered by the acronym SMCR: Source, Message, Channel, Receiver. Look for these four specific elements in any questions about Berlo's framework.

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
David Berlo's communication model, published in 1960, is known as the SMCR model.
It highlights the variables under each component that influence communication effectiveness.

Step 3: Detailed Explanation:
The SMCR model consists of four primary components:
Source (S): The originator of the message, influenced by communication skills, attitudes, knowledge, social system, and culture.
Message (M): The actual physical product sent by the source, consisting of content, elements, treatment, structure, and code.
Channel (C): The sensory medium through which the message is transmitted, corresponding to the five human senses: seeing, hearing, touching, smelling, and tasting.
Receiver (R): The target of the message, whose interpretation is also influenced by communication skills, attitudes, knowledge, social system, and culture.
"Signal" is a term emphasized in the Shannon-Weaver model of communication.
"Effect" is a key component in Lasswell's (1948) model of communication.
Therefore, the elements belonging to Berlo's model are Source (A), Message (B), Channel (C), and Receiver (D).

Step 4: Final Answer:
The correct combination is (A), (B), (C), and (D) only, corresponding to option (B).