Question

Which method would be most suitable for reaching a large population in a relatively short period?

• A. Individual Method
• B. Group Method
• C. Mass Method
• D. Hybrid Method

Hint:

Mass methods (TV, radio, social media) are best for quick, widespread communication.

Answer 1

The Correct Option is C

The Mass Method (option 3) is the most suitable for reaching a large population quickly. Mass methods, such as television, radio, newspapers, social media, or digital campaigns, are designed to disseminate information to a broad audience efficiently and rapidly due to their wide reach and scalability. In contrast:
- Individual Method (option 1) involves one-on-one communication (e.g., farm visits), which is time-intensive and limited in scope.
- Group Method (option 2) targets smaller groups (e.g., workshops or community meetings), reaching fewer people than mass methods.
- Hybrid Method (option 4) combines individual and group methods, which is effective but still slower and less scalable than mass methods.
Thus, option (3) is correct for its ability to reach large populations in a short time.

Answer 2

Speed-versus-reach comparison:
Extension methods can be ranked on two axes: number of people reached and time taken. The Individual Method reaches one person per contact and is the slowest for large audiences. The Group Method reaches a handful to a few dozen people per session, faster than individual contact but still limited by physical gathering. The Hybrid Method blends both, so its reach is bounded by the group/individual components it combines and gains little extra speed. The Mass Method alone uses one-to-many channels (radio, television, print, digital media) where a single broadcast or publication reaches thousands to millions of people simultaneously, making time-per-person effectively negligible. Ranking all four by people-reached-per-unit-time places Mass Method clearly ahead, so option (3) is correct.