Question

Which is a method of primary data collection in market research?

• A. Company records
• B. Government reports
• C. Literature review
• D. Surveys

Hint:

Primary = Direct. Secondary = Already exists.

Answer 1

The Correct Option is D

Primary data means fresh data collected for a specific purpose, directly from the source. Surveys, interviews, observations, and experiments are classic primary methods. Secondary data uses existing data like reports, journals, or published statistics.

Answer 2

Source Test: Primary data is collected FRESH, directly for the current research purpose; secondary data is data someone else already collected.

Surveys are conducted specifically for the study at hand, so they generate fresh, first-hand data — a classic primary method.

Company records, government reports, and literature reviews all draw on data that ALREADY EXISTS from earlier collection — that makes all three secondary sources, not primary.