Concept:
Silica sand is the main source of \(SiO_2\) in glass making. It must be pure, especially for clear and colorless glass.
Step 1: Iron oxide is a common impurity in silica sand.
Step 2: Even small amounts of iron oxide can impart greenish or brownish color to glass.
Step 3: This is undesirable when making clear or colorless glass.
Step 4: Therefore, iron oxide impurity must be avoided in silica sand for glass making.
Hence, the correct answer is:
\[
\boxed{\text{Iron oxide}}
\]