Question

What is the main objective of the "SITE" (Satellite Instructional Television Experiment) project in India?

• A. Entertainment broadcasting
• B. Educational and developmental communication
• C. Military communication
• D. Commercial advertising

Hint:

SITE is often called the largest sociological experiment in mass communication.

Answer 1

The Correct Option is B

Concept: SITE (Satellite Instructional Television Experiment) was a major initiative in India using satellite technology for mass communication.
Step 1: Understanding SITE.}
SITE was conducted in 1975–76 with the help of NASA to broadcast television programs via satellite.
Step 2: Identifying the objective.}
The main goal was to provide educational content and promote rural development, especially in areas like agriculture, health, and education.
Step 3: Eliminating other options.}

• Entertainment broadcasting – Not the primary goal.
• Military communication – Not related.
• Commercial advertising – Not intended purpose.