Step 1: Understanding the Concept:
According to classic models of communication (such as the Shannon-Weaver and Berlo models), the transmission of a message requires translating ideas into a shareable format.
Step 2: Detailed Explanation:
- Sender: The source who generates the thoughts, ideas, or messages.
- Encoding: The process performed by the sender to convert thoughts and ideas into a symbolic form (such as spoken words, written text, or gestures) so they can be transmitted.
- Decoding: The process performed by the receiver to interpret and make sense of the encoded signs.
- Moderation/Mediation: Processes related to conflict resolution or facilitating discussion, rather than formulating messages.
Step 3: Final Answer
Converting thoughts and ideas into verbal or non-verbal signals is called encoding.