Concept:
We use the method of substitution. We notice that the derivative of \( \log x \) is \( \frac{1}{x} \), which is present in the integrand.
Step 1: Apply substitution.
Let \( u = 1 + \log x \). Then \( du = \frac{1}{x} \, dx \).
Change the limits:
• When \( x = 1 \), \( u = 1 + \log 1 = 1 \).
• When \( x = e \), \( u = 1 + \log e = 1 + 1 = 2 \).
Step 2: Rewrite and evaluate the integral.
\[ \int_{1}^{e} \frac{1 + \log x}{3x} \, dx = \frac{1}{3} \int_{1}^{2} u \, du \]
\[ = \frac{1}{3} \left[ \frac{u^2}{2} \right]_{1}^{2} = \frac{1}{6} [u^2]_{1}^{2} \]
Step 3: Final calculation.
\[ \frac{1}{6} (2^2 - 1^2) = \frac{1}{6} (4 - 1) = \frac{3}{6} = \frac{1}{2} \]