Step 1: Understanding the Question:
The initial rate equation of a reaction involving components A, B, and C is provided. We need to determine how the final rate shifts relative to the initial rate $r$ when the concentration terms for both A and B are simultaneously doubled while C remains unchanged.
Step 2: Key Formula or Approach:
Write the initial rate expression as:
$$r_{\text{initial}} = r = k [A] [B] [C]^2$$
Set up a secondary rate expression ($r_{\text{new}}$) substituting the modified concentrations $[A]' = 2[A]$ and $[B]' = 2[B]$.
Step 3: Detailed Explanation:
Substitute the new concentration values into the rate law formula:
$$r_{\text{new}} = k [2A] [2B] [C]^2$$
Pull out the constant numeric scaling coefficients:
$$r_{\text{new}} = k \cdot 2[A] \cdot 2[B] \cdot [C]^2$$
$$r_{\text{new}} = 4 \cdot \left(k [A] [B] [C]^2\right)$$
Since the expression inside the parenthesis is equal to our initial rate $r$:
$$r_{\text{new}} = 4r$$
Step 4: Final Answer:
The rate of the reaction increases to $4r$, matching option (B).