Question:
The process of establishing a product in the minds of target customer is called as
The process of establishing a product in the minds of target customer is called as
Updated On: Feb 24, 2026
- Product positioning
- Product differentiation
- Product targeting
- Market segmentation
Show Solution
Verified By Collegedunia
The Correct Option is A
Solution and Explanation
The process of establishing a product in the minds of target customers is known as Product Positioning. This term refers to strategizing how to present a product to consumers, emphasizing its key benefits and differentiators compared to competitors. The objective is to create a perception of the product in the customers' minds that aligns with the company’s marketing strategy.
Let’s examine each option to understand why 'Product Positioning' is the correct answer:
- Product Positioning: This involves tailoring marketing strategies to shape how the product is perceived in the competitive landscape. It focuses on highlighting the product's unique features and advantages to occupy a distinctive place in the minds of the target audience. Therefore, 'Product Positioning' is indeed the correct answer.
- Product Differentiation: This strategy focuses on distinguishing a product from its competitors by emphasizing unique characteristics. While differentiation can support positioning, it is not synonymous with the psychological process of establishing the product image in the consumer's mind.
- Product Targeting: This refers to the process of selecting specific market segments to serve with a company’s product offerings. While targeting is a crucial step in marketing, it deals with 'whom' to sell rather than 'how' to be perceived.
- Market Segmentation: This involves dividing the broad consumer or business market into sub-groups based on shared characteristics, like demographics or behaviors. Segmentation supports targeting and positioning but focuses more on identifying key groups rather than perception management.
In summary, 'Product Positioning' involves tactical strategies to embed a product's image and value proposition in consumers' minds to optimize the product's appeal and competitive standing.
Was this answer helpful?
0
0
Top GPAT Pharmaceutical Management Questions
- ___ is the practice of pharmacy in private and government‐owned hospitals, health maintenance organizations (HMOs), clinics, walk‐in health centers, and nursing homes.
- Given below are two statements
Statement I: Drugs Controller General of India is the Chairman of Drugs Technical Advisory Board (DTAB)
Statement II: In DTAB, there will be eight ex‐officio members, five nominated and five elected members
In light of the above statements, choose the most appropriate answer from the options given below - Of the following, which one is exempted from importing into India without the requirement of a license?
- Which of the following ICH Harmonized Tripartite Guidelines related to stability, provides approaches that allows for bracketing and matrixing designs for stability testing. This is especially important when a new drug product is to be commercialized with multiple strengths in multiple packaging configurations.
- Application for the issue of a permit to import small quantities of drugs for personal use are shall be made in
View More Questions
Top GPAT Marketing Research Questions
Top GPAT Questions
- Match the symbols in the List I with the terms used in the List II of conductance measurements, and
List I
SymbolsList II
TermsA \(\Omega^{-1}\) I Specific conductance B \(∧\) II Electrical conductance C k III Specific resistance D \(\rho\) IV Equivalent conductance
Choose the correct answer from the options given below: - Cottrell’s method is used for the measurement of:
- Match the statements in List I with their correct answers in List II, respectively, in respect to modified 1st law of thermodynamics, and
List I
List II
A Constant heat (q = 0) I Isothermal B Reversible process at constant temperature (dT = 0) II Isometric C Constant volume (dV = 0) III Adiabatic D Constant pressure (dP = 0) IV Isobar
Choose the correct answer from the options given below: - Boric acid with molecular weight 61.83 was partitioned between water and amyl alcohol at 25 °C. The amount of boric acid was determined to be 0.24 g in 250 ml of amyl alcohol and 0.32 g in 100 ml water. The partition coefficient of boric acid between water and amyl alcohol, when calculated at molar concentration for each of the solution, is:
- Drugs ‘A’, ‘B’ and ‘C’ follow zero order, first order and second order degradation kinetics, respectively, but have the same rate constant. Which of the following statement is true in this respect:
View More Questions