Question

The practice of giving a specific name/sign/symbol/design to identify the product of one firm to set them apart from competitor known as:

• A. Trade Mark
• B. Copyright
• C. Branding
• D. Market positioning

Hint:

Think of Branding as the creative process of building identity, and a Trademark as the legal protection for that identity.

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
Product differentiation is key to modern marketing.
Firms must establish a distinct market identity to stand out from competitors.
Detailed Explanation:
Let us analyze the marketing and legal terms in the options:
- Branding: This is the comprehensive process of creating a brand identity.
It combines names, terms, signs, symbols, and design features to identify a product.
This differentiates it from substitute goods in the marketplace.
Thus, this matches the definition.
- Trade Mark: This is the legal protection registered for a brand name, logo, or design.
While it prevents competitors from copying the brand, the design practice itself is branding.
- Copyright: This is a legal right that protects original creative works (such as books, music, and art) from unauthorized reproduction.
- Market Positioning: This is a strategic process.
It establishes how a product is perceived in the minds of target customers relative to competing brands.

Step 2: Final Answer:
The design and identification practice described is known as branding.