The major product formed in the following reaction is 

Step 1: Identify the type of reaction.
The reaction involves a conjugated diene (1,3-butadiene) and a conjugated dienophile (benzoquinone derivative).
Such a reaction under heating (100°C, toluene, 96 h) represents a Diels–Alder cycloaddition reaction.
Step 2: Role of the reactants.
- The benzoquinone acts as the dienophile due to the electron-withdrawing carbonyl groups.
- The butadiene acts as the diene.
The methoxy group on the quinone ring activates the double bond adjacent to it, guiding regioselectivity.
Step 3: Mechanism and regioselectivity.
A [4+2] cycloaddition occurs between the diene and the $\alpha,\beta$-unsaturated carbonyl system of the quinone.
This forms a new six-membered ring fused to the quinone ring, yielding a bicyclic adduct with endo selectivity favored.
\[ \text{Diene + Quinone} \rightarrow \text{endo-bicyclic adduct (A)} \] Step 4: Product identification.
The product (A) corresponds to an endo-Diels–Alder adduct, where the new ring is fused to the quinone nucleus and retains both carbonyl groups.
Step 5: Conclusion.
The major product is endo adduct (A).

