The function of mass communication of supplying information regarding the processes, issues, events and societal developments is known as:
Show Hint
- Reporting raw news/events \(\rightarrow\) Surveillance (like a security camera).
- Interpreting & analyzing news \(\rightarrow\) Correlation (making connections).
- Education & culture \(\rightarrow\) Transmission.
- Content supply
- Surveillance
- Gratification
- Correlation
The Correct Option is B
Solution and Explanation
This question deals with communication theory, specifically the classical functional analysis of mass communication.
These functions were originally proposed by sociologist Harold Lasswell (1948) and expanded by Charles Wright (1959).
Step 3: Detailed Explanation:
According to mass communication theorists, mass media serves several primary functions in a society:
- Surveillance of the Environment (Surveillance):
This refers to the collection and distribution of information about events and developments within a society or the external environment.
By reporting news, issues, scientific breakthroughs, and societal updates, media acts as the "eyes and ears" of the community, keeping people informed.
This matches the description given in the question.
Therefore, Option (B) is correct.
- Correlation of the Parts of Society (Correlation):
This function involves interpreting information, explaining the meaning of events, and offering commentary/editorial opinions.
It helps people understand how different pieces of news connect, guiding their response to the environment.
- Transmission of Social Heritage (Transmission):
This is the educational or socialization function, where values, cultural norms, and heritage are passed from one generation to the next.
- Entertainment Gratification:
This function provides recreation, relaxation, and diversion to reduce stress and satisfy individual personal needs.
Because "supplying information regarding processes, issues, events, and societal developments" describes the news-gathering and reporting role of media, it falls under the Surveillance function.
Step 4: Final Answer:
The correct term is Surveillance.
Therefore, the correct choice is Option (B).
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