Question

The four stages of innovation as per the 'Adoption' principle are-
A. Time
B. Invention
C. Consequences
D. Diffusion through Social system
Choose the correct answer from the options given below

• A. A, B, C, D
• B. B, D, A, C
• C. C, A, D, B
• D. D, C, A, B

Hint:

To remember Rogers' four main elements of diffusion, use the acronym "ITSC":
I = Innovation/Invention (B)
T = Transmission/Diffusion (D)
S = Social system/Time (A)
C = Consequences (C)

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
In his book Diffusion of Innovations, Everett Rogers defined diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system.
He identified four main elements or stages that describe the spread and adoption of any new technology or practice.

Step 2: Detailed Explanation:
Let us analyze the four elements of the diffusion and adoption process in their logical and chronological order:
The Innovation Invention (B): The process begins with the creation or introduction of a new idea, technology, or practice that is perceived as new by individuals or the community.
Communication Channels Diffusion through Social System (D): This is the process where information about the innovation is shared among members of a social system through interpersonal or mass media communication channels.
Time (A): The temporal dimension involved in the adoption process, including the time required for an individual to go from first knowledge of the innovation to adoption (the innovation-decision process) and the rate of adoption in the community.
Social System Consequences (C): The social structure within which the diffusion occurs, leading to the ultimate consequences—the changes that occur in individuals or the social system as a result of adopting or rejecting the innovation.
Therefore, the logical sequence of the four stages is B (Invention), D (Diffusion through Social System), A (Time), and C (Consequences).

Step 3: Final Answer:
The correct sequential order of the stages is B, D, A, C.