Question:

‘Tangy Beverages Ltd.’ was known for its popular tangy fruit drinks. It had recently introduced a new range of fruit drinks that became an instant hit among consumers and led to a significant increase in the company’s profits. As a result, the Board of Directors wanted to declare a higher dividend for the year. The Chief Finance Officer suggested that they should evaluate the impact of dividend on the share price of previous years before taking a decision. An analysis was done, which showed how the company’s share price had risen in previous years whenever the dividend was increased. On the other hand, even a small decrease in dividend had led to a noticeable dip in the share price. Which of the following factors affecting dividend decision was suggested by the Chief Finance Officer to the Board of Directors in the above case ?

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If the case study mentions "Share Prices," "BSE/NSE," or "Market Value of Shares," the factor being discussed is almost always Stock Market Reaction.
Updated On: Mar 29, 2026
  • Access to capital market
  • Stock market reaction
  • Shareholders preference
  • Cash flow position
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The Correct Option is B

Solution and Explanation

Step 1: Understanding the Concept:
Dividend decisions are influenced by several factors, including stability of earnings, cash flow, and how the external stock market perceives the change in dividend payouts.
Step 2: Detailed Explanation:
The Chief Finance Officer (CFO) explicitly pointed out the correlation between dividend changes and the "share price." Since investors view a change in dividend as "good news" or "bad news," the share price fluctuates accordingly. This specific impact on share prices is known as the "Stock Market Reaction."
Step 3: Final Answer:
The factor suggested is (B) Stock market reaction.
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